ENGINEERING THE FUTURE OF MOTION
Engineering rare-earth-free electric motors that combine efficiency, reliability and resilient supply chains — supporting cleaner electrification across HVAC and industrial applications.
Next-Generation Rare-Earth-Free Traction Architecture
Reimagining Electric Powertrains
Our Vision
To enable sustainable mobility and industrial automation by delivering high-efficiency electric motors completely independent of rare-earth materials like Neodymium and Dysprosium.
Our Technical Approach
- •To pioneer sustainable electric drive solutions by delivering high‑efficiency, rare‑earth‑free motors that reduce energy consumption and carbon emissions across mobility and industrial applications.
- •To empower industries and communities with resilient, affordable, and environmentally responsible motor technologies that eliminate rare‑earth dependency and accelerate the transition to clean electrification.
- •To advance innovation in electric drives by creating high‑performance, rare‑earth‑free motors that enable sustainable growth, strengthen supply chains, and contribute to global decarbonization.
National Atmanirbhar Commitment
Establishing an end-to-end R&D and manufacturing hub in Tamil Nadu, aligned with "Make in India" initiatives to secure domestic EV supply chains.
The Problem
Rapid electrification and climate mandates have exposed critical inefficiencies and rare-earth supply chain bottlenecks across industries.
40% of all building energy is consumed by HVAC systems — powered by induction motors that waste nearly a third of every unit of electricity through inefficiency.
High-efficiency PMSM motors depend on rare earth magnets. China's April 2025 export controls have disrupted India's supply chain.
Non-compliant motors will be locked out of the market as stricter efficiency standards and import norms are enforced.
For HVAC OEMs and industrial motor manufacturers, rising energy costs and ESG mandates are turning this into an urgent commercial risk.
Engineered Solutions
Explore our high-efficiency BLDC and Switched Reluctance Motors and custom-matched power electronic controllers.
FCU Motor
50 W to 120 W
- ✓ Rare earth free BLDC
- ✓ 2 to 3 years ROI
- ✓ Upto 60% energy saving
- ✓ Retrofit with FCUs
AHU Motor
- ✓ Rare earth free Reluctance motor
- ✓ 2 to 3 years ROI
- ✓ Upto 30% energy saving
- ✓ Standard frame size
Flagship
SRM Traction Platform
Scalable 1kW to 60kW Configurations
- ✓ Maintenance-free robust solid rotor
- ✓ High torque-to-inertia ratio for fast response
- ✓ Integrated plug-and-play controller interface
- ✓ Zero risk of demagnetization under thermal stress
Digital ECU
Intelligent Power Converter
Proprietary Control Electronics
- ✓ Advanced position-sensorless algorithms
- ✓ Rapid torque response, soft-start & regenerative braking
- ✓ CAN 2.0B automotive telemetry compliance
- ✓ Designed and built in Tamil Nadu, India
Our Technological Edge
Solving the critical vulnerabilities of permanent magnet motors with next-gen reluctance physics.
Rare-Earth Free
Eliminates reliance on volatile rare-earth element markets and imports.
Fault Tolerant Drive
Ensures continuous operational safety through independent phase isolation and fail-safe redundancy.
Interoperability with VFDs
Seamlessly integrates with standard Variable Frequency Drives for versatile speed and torque control.
IoT Capability
Enables real-time remote telemetry, cloud analytics, and predictive maintenance monitoring.
Technology Comparison Matrix
| Feature | Infintin BLDC | PM BLDC Motors | Induction Motors |
|---|---|---|---|
| Rare-Earth Magnets | HRE Free and Rare earth free Magnets | Heavy (NdFeB) | None (0%) |
| Rotor Loss & Heat | Relatively Low | Moderate | High (Copper Rotor Loss) |
| Manufacturing Cost | Low & Stable | High & Volatile | Moderate |
| Fault Tolerance | Incorporated through motor controller | Short Circuit Risk | Standard |
Meet Our Founders
Pioneering electric motor designers and embedded system specialists.
M. Augustine M.E., Ph.D.
Founder - Machine Design
Machine Design Specialist
Specialized expertise in electromagnetic FEA simulation, structural motor mechanics, thermal modeling, and physical prototype testing of Switched Reluctance Motors.
A. Infantraj M.Tech., Ph.D.
Founder - Embedded Systems
Embedded Software Architect
Expert in PM BLDC & SRM control algorithms, machine learning applications for motor health monitoring, DSP firmware design, and power inverter hardware.
P. Chandrasekhar M.E.
Founder - Manufacturing & Ops
Manufacturing Operations
Deep background in mechanical components fabrication, mechatronics integration, industrial tooling, thermal analysis, and project management execution.
Advisory Board & Strategic Consultants
Mr. Karthik Anbalagan
Consultant - Brand & Go-To-Market
Seasoned marketing strategist with over 20 years scaling clean-tech product brands and commercial sales positioning.
M. Senthilkumaran Ph.D.
Consultant - Controls & Feedback
Expert in closed-loop control dynamics, feedback robotics systems, and adaptive power inverter feedback loops.
Wg. Cdr. E. J. Kennedy (Retd)
Consultant - Production & Quality
23 years of service in the Indian Air Force in high-precision aviation maintenance, quality assurance, and plant administration.
Backed By
Supported and recognized by premier incubation hubs, government organizations, and startup ecosystems.
AIC - Anna Incubator
Incubation PartnerITEL Foundations
Strategic SupporterStartup TN
State EcosystemMSME
Govt. Scheme GrantEDII TN
Entrepreneurship Inst.Let's Build the Future Together
Interested in Pilots, Joint Development and New Product Developments?
Inquiry Received!
Thank you for reaching out. Our engineering team will review your specifications and contact you shortly.